What We Do

Merced Group is a social business consulting firm helping companies bring social, collaborative and digital technologies and processes to their organization to foster a more empowered, engaged workforce, enable continous business improvements and thrive in a more globally connected world.


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Social Business

Social business is a broad term with real business relevance.   Social business refers to the interactive processes that use social media, social networking technologies and software to enable the dynamic connections between people, content and activities whether within organizations or with stakeholders, customers, partners and suppliers.

Social business practices and collaborative technologies empower employees to transform the way they work, interact and engage, helps companies connect more powerfully with partners, catalyzes innovation and creates better customer experience and engagement - in essence redesigns the way business is done. 

The power of social and collaborative technologies such as enterprise social networking platforms are their flexibility and adaptability to widely varying business processes and workpractices - company communications, customer service and support, marketing, cross-discipline team work and core management process. 

Social business tools and practice can increase the reach and rapidity of knowledge sharing, increase access to expertise, accelerate and globalize work processes, streamline key operations and drive innovation potential to all levels of the organization.  

This places new challenges for enterprise organizational effectiveness - requiring not only successful rollout of technology, but new approaches to governance, work structures and behaviors, integrated processes, measurement and organizational readiness

We can help you implement and sustain new business value and operational excellence through a variety of services for enterprise social networking programs, community programs and community management best practices.